From stra­tegy to implementation:
Pur­po­seful mar­ke­ting power for more cla­ri­ty and success.


I love con­cepts that make sen­se. Whe­ther it’s brand stra­tegy, pro­duct deve­lo­p­ment, opti­miza­ti­on of mar­ke­ting mea­su­res or cor­po­ra­te rea­lignment - a com­pre­hen­si­ble and well-thought-out stra­tegy is the com­mon thread for every project.

Tog­e­ther we face the key ques­ti­ons and estab­lish the basis for your pro­ject suc­cess. Let’s defi­ne a clear path, set goals, and deve­lop the actions. With con­vin­cing mea­su­res we will effec­tively bring your idea to your tar­get audi­ence and maxi­mi­ze your poten­ti­al. Cus­to­mer ori­en­ta­ti­on is King Queen!


You can have a win­ning idea, the stra­tegy can be thought out down to the smal­lest detail, and the moti­va­ti­on can be bound­less. But only clear, authen­tic com­mu­ni­ca­ti­on gets ever­yo­ne on board and leads to pro­ject success. 

Intern­al­ly or extern­al­ly, off­line or online, natio­nal or inter­na­tio­nal: I deve­lop clear, audi­ence-spe­ci­fic mes­sa­ges, mate­ri­als and a road­map for suc­cessful com­mu­ni­ca­ti­on. Tog­e­ther, we deve­lop the con­cept to reach your tar­get group in an authen­tic, con­vin­cing way that crea­tes an emo­tio­nal bond to your idea, pro­duct and brand.


Well, who’s going to actual­ly do the work now? After the idea and con­cept pha­se comes what is often put off, post­po­ned or delay­ed: The ACTION!

I deri­ve con­cre­te timings and mea­su­res from your pro­ject and imple­ment them effi­ci­ent­ly and relia­bly. I coor­di­na­te and moti­va­te inter­nal and exter­nal (agi­le) pro­ject teams and keep an eye on the needs of the stake­hol­ders and - of cour­se - the budget.

Find out more about me and the way I work.


+49 [0]163 737 46 12

More cla­ri­ty?

I offer coa­ching - for your per­so­nal con­cerns, for the achie­ve­ment of your team goals or as spar­ring in a new orientation.

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