From strategy to implementation:
Purposeful marketing power for more clarity and success.
I love concepts that make sense. Whether it’s brand strategy, product development, optimization of marketing measures or corporate realignment - a comprehensible and well-thought-out strategy is the common thread for every project.
Together we face the key questions and establish the basis for your project success. Let’s define a clear path, set goals, and develop the actions. With convincing measures we will effectively bring your idea to your target audience and maximize your potential. Customer orientation is King Queen!
You can have a winning idea, the strategy can be thought out down to the smallest detail, and the motivation can be boundless. But only clear, authentic communication gets everyone on board and leads to project success.
Internally or externally, offline or online, national or international: I develop clear, audience-specific messages, materials and a roadmap for successful communication. Together, we develop the concept to reach your target group in an authentic, convincing way that creates an emotional bond to your idea, product and brand.
Well, who’s going to actually do the work now? After the idea and concept phase comes what is often put off, postponed or delayed: The ACTION!
I derive concrete timings and measures from your project and implement them efficiently and reliably. I coordinate and motivate internal and external (agile) project teams and keep an eye on the needs of the stakeholders and - of course - the budget.
Find out more about me and the way I work.
I offer coaching - for your personal concerns, for the achievement of your team goals or as sparring in a new orientation.